In
a recent survey of 835 business owners by Vistage International and The
Wall Street Journal, 41 percent of respondents singled out LinkedIn
Corp. as "potentially beneficial to their company" -- not just to job
seekers. Here are some tips to make the most of this social media
marketing platform.
CREATE A COMPLETE PERSONAL AND PROFESSIONAL PAGE PROFILE
While
the professional page can be solely about your skills and experience,
your company page needs to include a description of your products and
services as well. Using both types of pages increases the chance that
you or your company will be found in a search. To ensure you're using
the right search terms, make sure you include some of the recommended
LinkedIn skills that automatically populate when you indicate your
professional category. The benefit of using these particular words is
that LinkedIn actually changes them based on what's trending in the
industry.
SHARE IDEAS, FOLLOW COMPANIES, JOIN GROUPS
To
tap into new ideas, identify and implement best industry practices, or
just ask a question -- there's no reason why small-business owners and
their employees can't use the wisdom of the masses. By sharing ideas,
following companies and joining groups on LinkedIn, small businesses can
level the playing field and get the kind of information they need to
compete.
USE THE LEARNING CENTER AT LINKEDIN
There's a six-episode video series
on how to use LinkedIn for small business that covers getting started
on building a profile, learning how to build lasting connections with
clients, linking profiles to Twitter accounts, leveraging LinkedIn Ads,
using the site to reach out to potential investors to grow one's
business, and finding corporate partnerships.
Contact us for all your Insurance needs! (321)725-1620
Bob Lancaster Insurance
Serving Florida since 1964
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