Mission Statement

"Our mission is to create peace of mind and build enduring relationships."

Bob Lancaster Insurance's mission statement is the core of our culture. Our customers always come first, and we strive to provide them with the products and service that best respond to their needs. Building trust and fostering loyal, long-lasting relationships are the essence of who we are and fundamental parts of our company values.

Putting our mission statement to work

Our employees work hard to connect with our customers on a very real and personal level. Find out what Bob Lancaster’s mission means to them and how they carry it out every day.

Bob Lancaster Insurance, serving Florida's insurance needs since 1964. Contact us today at 321-725-1620 - see what we can do for YOU and YOUR BUSINESS!

Tuesday, June 4, 2013

Tuesday's Tips - Surviving the Off-Season

Quite a few Florida businesses can be prone to seasonal sales slumps. Is your business prepared for the off-season? Here are some tips from business plan expert Rhonda Abrams to help you through the lean months. Summer 



The single most important step for survival of your seasonal business is rigorously managing your cash. This takes discipline. During the high season, set aside a certain percentage of sales in a reserve account. Get to know your banker, and establish a line of credit. You've got to be able to pay your bills when the weather cools and the tourists leave.


Some people who run seasonal companies act as if their customers actually vaporize during the offseason. Just because they're not in your store or in your town doesn't mean they've ceased to exist. Develop a mailing list of your high-season customers and create a monthly email newsletter. Let past customers know what's going on in your tourist community or with their sport or hobby even in the offseason. Make sure they remember your name.


Look for creative or innovative approaches to attract customers to your business in the offseason. For example, if you run a bed and breakfast in a winter tourist location, organize special events, such as writer's conferences or yoga retreats, to attract guests in summer months.

Bob Lancaster Insurance - serving Florida since 1964.   (321)725-1620

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